ISM Middle East – Frequently Asked Questions (FAQ)

  1. What is ISM Middle East?

ISM Middle East is the region’s leading trade fair for sweets, snacks, and confectionery, held annually at the Dubai World Trade Centre. It connects global manufacturers, distributors, and retailers with buyers and industry professionals from the MENA region.

  1. When and where will ISM Middle East 2025 take place?

The 2025 edition will be held from 15–17 September 2025 at the Dubai World Trade Centre, UAE.

  1. Who should attend ISM Middle East?

The event is designed for:

  • Retailers & supermarket chains
  • Distributors & wholesalers
  • Foodservice & hospitality buyers
  • Confectionery & snack manufacturers
  • Industry professionals looking for trends, innovation, and networking opportunities

  1. What products and sectors are showcased?

Exhibitors showcase a wide variety of products including:

  • Chocolate & confectionery
  • Snack foods (salty & savory)
  • Traditional sweets & desserts
  • Healthy, organic, and free-from snacks
  • Ingredients, packaging, and private label solutions

 

  1. Can the public attend ISM Middle East?

No, ISM Middle East is a trade-only event and not open to the general public. Attendance is restricted to industry professionals, buyers, and exhibitors.

 

  1. How can I register for ISM Middle East?

Visitors and exhibitors can register directly through the official website: ism-me.com. Early registration is recommended to access networking tools and meeting programmes.

 

  1. Why should companies exhibit at ISM Middle East?

Exhibiting provides direct access to the fastest-growing sweets and snacks market in the MENA region. Benefits include:

  • Meeting qualified buyers and distributors
  • Showcasing new product launches
  • Building brand awareness in a high-demand market
  • Learning about consumer trends and market dynamics

 

  1. Is there a meetings programme or networking platform?

Yes. ISM Middle East offers a Meetings Programme, which allows registered participants to pre-book meetings with buyers, distributors, and potential partners.

 

  1. What trends can we expect at ISM Middle East 2025?

Key trends include:

  • Plant-based and sugar-free sweets
  • Functional and protein-rich snacks
  • Sustainable packaging solutions
  • Premium, luxury confectionery experiences
  • Fusion of traditional sweets with modern flavors

 

  1. Where can I find more information?

For full details on exhibitors, visitor registration, and the event agenda, visit the official website: ism-me.com.