Frequently Asked Questions About Real Estate Virtual Tours

1. What is a real estate virtual tour?

A real estate virtual tour is an interactive, 360-degree digital walkthrough of a property. It allows buyers to explore every room online, offering a realistic experience similar to an in-person visit.

2. Why are virtual tours important in real estate?

Virtual tours are important because they increase buyer engagement, save time on physical showings, and attract out-of-town or international buyers. Homes with virtual tours also tend to sell faster than those without.

3. What equipment is needed for a real estate virtual tour?

To create a professional virtual tour, you’ll need:

  • A 360-degree camera (e.g., Ricoh Theta Z1, Matterport Pro3)

  • A tripod or monopod for stability

  • Virtual tour software (Matterport, Kuula, Zillow 3D)

  • Good lighting or staging for clear visuals

4. How do you make a real estate virtual tour?

To make a virtual tour:

  1. Capture 360-degree photos or videos of the property.

  2. Upload them into virtual tour software.

  3. Customize with hotspots, floor plans, and property details.

  4. Publish the tour on your real estate website or listing platform.

5. How much does a real estate virtual tour cost?

The cost depends on the method:

  • DIY with a 360 camera: $400–$1,000 (one-time investment).

  • Professional service: $200–$500 per property (on average).

  • Subscription software: $10–$70/month depending on the platform.

6. Can virtual tours replace in-person showings?

While a real estate virtual tour gives buyers a detailed first look, many still prefer an in-person visit before making a final decision. Virtual tours, however, help filter serious buyers and reduce wasted showings.

7. Are virtual tours compatible with mobile devices?

Yes, most modern real estate virtual tours are mobile-friendly and can be viewed on smartphones, tablets, and desktops. Some platforms even support VR headsets for a fully immersive experience.