ISM Middle East 2025: Dubai’s Leading Sweets & Snacks Trade Show
Are you ready to immerse yourself in the vibrant world of sweets and snacks? ISM Middle East 2025, the premier trade fair for the confectionery and snacks industry in the MENA region, is set to take place from September 15–17, 2025, at the Dubai World Trade Centre. This must-attend event is your chance to explore cutting-edge innovations, network with global industry leaders, and discover the latest trends shaping the future of sweets and snacks.
Why Attend ISM Middle East 2025?
ISM Middle East is the largest and most international confectionery and snacks trade event in the Middle East, Africa, and Asia, bringing together over 500 exhibitors from 50+ countries and attracting around 19,000 visitors. With an expanded show floor and tailored buyer features, this event is designed to connect you with the global sweets and snacks ecosystem. Here’s why you can’t afford to miss it:
Chips and Crackers
Candies
Cakes and Nuts
Discover Innovative Products and Trends
From chocolate and choco-dates to traditional sweets, biscuits and cakes, snack foods, and ice cream and desserts, ISM Middle East 2025 showcases a diverse range of products catering to evolving consumer preferences. Expect to explore:
- Health-focused snacks: Low-sugar, gluten-free, and plant-based options, including brain-boosting chocolates and stress-relief gummies.
- Sustainable innovations: Ethical sourcing, eco-friendly packaging, and fair-trade cocoa.
- AI-driven personalization: Hyper-customized treats tailored to dietary needs and flavor preferences using AI and 3D-printing technology.
The ISM Middle East Festive Showcase will highlight the latest festive product lines, perfect for sourcing unique offerings for cultural and celebratory occasions.
Network with Industry Leaders
ISM Middle East is more than a trade show, it’s a dynamic platform for forging meaningful connections. Meet high-impact retailers, foodservice professionals, distributors, and manufacturers from across the global food distribution chain. With 120+ expert-led sessions covering topics like ethical sourcing, waste reduction, and next-gen packaging, you’ll gain actionable insights from thought leaders and innovators. The event’s networking opportunities are tailored to help you build partnerships and expand your business in the fast-growing MENA market.
Stay Ahead of Market Trends
The MENA confectionery market is projected to grow at of 4.2% from 2020–2025, driven by a youthful population, urbanization, and demand for premium, value-driven products. ISM Middle East offers exclusive seminars and workshops to keep you informed about:
- Consumer behavior: Insights into healthy snacking and purchasing habits in the MEA region.
- AI-driven flavor innovation: How artificial intelligence is revolutionizing product development.
- Cultural fusion: Traditional Middle Eastern delicacies like baklava and Turkish delight blended with modern, global-inspired flavors.
Free Registration for Trade Professionals
Good news for trade professionals: visitor registration is free! Simply visit to register and gain access to this unparalleled industry event. When registering, you’ll select your areas of interest, such as chocolate products, confectionery, snack foods, or traditional sweets, ensuring a tailored experience that aligns with your business goals.
Chocolate and Cookies
Candies and Sweets
Marshmallow
What to Expect at ISM Middle East 2025
• Expanded Exhibition Space: Doubled in size to accommodate growing demand, featuring exhibitors from countries like Albania, Colombia, Denmark, France, and Vietnam.
• ISM Middle East Awards: Celebrating groundbreaking ideas and revolutionary products shaping the industry.
• Expert Stage: Over 120 sessions exploring global trends, from AI disruption to mindful snacking.
• Safe and Hygienic Environment: Strict safety protocols, including mandatory masks, social distancing, and sanitizing facilities, ensure a secure experience.
How to Register for ISM Middle East 2025
Ready to join the sweets and snacks revolution? Registering is quick and easy:
- Visit visit.ism-me.com/ism-event/.
- Complete the registration form, selecting your preferred product categories (e.g., chocolate, confectionery, biscuits, or ice cream).
- Submit your details to receive a badge preview.
- Plan your trip using the Dubai metro, taxis, or nearby accommodations like The Apartments Dubai World Trade Center or Conrad Hotel.
Turkish Delights
Lollipops
Ice Cream
Why Dubai?
Dubai’s strategic position as a global trade hub makes it the perfect location for ISM Middle East. With over 880,000 tonnes of confectionery imports in 2024, the Middle East is a vital connection point for global trade routes. The Dubai World Trade Centre offers a world-class venue, easily accessible via the Dubai metro or taxis, with nearby attractions like the Museum of the Future to enhance your visit.
Don’t Miss Out on ISM Middle East 2025
Whether you’re looking to source innovative products, connect with key buyers, or stay ahead of industry trends, ISM Middle East 2025 is your ultimate platform for success. Don’t wait, register today at visit.ism-me.com/ism-event/ and secure your place at the region’s leading sweets and snacks trade event.
ISM Middle East – Frequently Asked Questions (FAQ)
What is ISM Middle East?
ISM Middle East is the region’s leading trade fair for sweets, snacks, and confectionery, held annually at the Dubai World Trade Centre. It connects global manufacturers, distributors, and retailers with buyers and industry professionals from the MENA region.
When and where will ISM Middle East 2025 take place?
The 2025 edition will be held from 15–17 September 2025 at the Dubai World Trade Centre, UAE.
Who should attend ISM Middle East?
The event is designed for:
- Retailers & supermarket chains
- Distributors & wholesalers
- Foodservice & hospitality buyers
- Confectionery & snack manufacturers
- Industry professionals looking for trends, innovation, and networking opportunities
What products and sectors are showcased?
Exhibitors showcase a wide variety of products including:
- Chocolate & confectionery
- Snack foods (salty & savory)
- Traditional sweets & desserts
- Healthy, organic, and free-from snacks
- Ingredients, packaging, and private label solutions
Can the public attend ISM Middle East?
No, ISM Middle East is a trade-only event and not open to the general public. Attendance is restricted to industry professionals, buyers, and exhibitors.
How can I register for ISM Middle East?
Visitors and exhibitors can register directly through the official website: ism-me.com. Early registration is recommended to access networking tools and meeting programmes.
Why should companies exhibit at ISM Middle East?
Exhibiting provides direct access to the fastest-growing sweets and snacks market in the MENA region. Benefits include:
- Meeting qualified buyers and distributors
- Showcasing new product launches
- Building brand awareness in a high-demand market
- Learning about consumer trends and market dynamics
Is there a meetings programme or networking platform?
Yes. ISM Middle East offers a Meetings Programme, which allows registered participants to pre-book meetings with buyers, distributors, and potential partners.
What trends can we expect at ISM Middle East 2025?
Key trends include:
- Plant-based and sugar-free sweets
- Functional and protein-rich snacks
- Sustainable packaging solutions
- Premium, luxury confectionery experiences
- Fusion of traditional sweets with modern flavors
Where can I find more information?
For full details on exhibitors, visitor registration, and the event agenda, visit the official website: ism-me.com.
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