Frequently Asked Questions: Seamless Middle East Digital Commerce 2025

1. What is Seamless Middle East 2025?

Seamless Middle East 2025 is the region’s premier digital commerce event, bringing together global leaders, innovators, and disruptors across payments, fintech, retail, e-commerce, and digital marketing to shape the future of commerce.

2. When and where will it take place?

Dates: 20-22 May, 2025 (3 days)
Location: Dubai World Trade Centre (Dubai, UAE)

3. What’s the theme for 2025?

The theme is “The Future of Digital Commerce”, reflecting the event’s role in driving innovation and transformation across the industry.

4. What key areas does the event cover?

The event features 8 dedicated tracks:

  • Seamless Payments

  • Seamless Fintech

  • Seamless Banking

  • Seamless Identity

  • Seamless Cards

  • Seamless Retail

  • Seamless e-Commerce

  • Seamless Digital Marketing

5. Who should attend?

  • Retail & e-Commerce brands

  • Fintech & Payment innovators

  • Banking & Financial Services leaders

  • Digital Marketing & Tech professionals

  • Startups & Investors looking for the next big opportunity

6. What can attendees expect?

750+ exhibitors showcasing cutting-edge solutions
500+ expert speakers sharing industry insights
Networking lounges & matchmaking apps to connect with key players
Live demos & product launches from global brands
Dedicated buyer programs for B2B opportunities

7. How is this year’s event different?

  • Expanded focus on AI-driven commerce, Web3, and omnichannel retail

  • More interactive sessions, including hackathons and pitch competitions

  • Enhanced networking tools to maximize business connections

8. How can I register or exhibit?

  • Attendee registration: Will open on the official website (link TBA)

  • Exhibitor/sponsor inquiries: Contact the Seamless team via their website

9. What were the highlights from past editions?

  • Record-breaking attendance (30,000+ visitors in 2024)

  • Major announcements from companies like Visa, Amazon, and regional fintech unicorns

  • Startup competitions that launched breakthrough innovations

10. Why is Seamless a must-attend event?

It’s the only event in MENA where payments, fintech, retail, and digital commerce converge, offering unmatched opportunities for learning, deals, and partnerships.